As the days get shorter, buyers are more likely to experience a home in lower natural light, or even after dark. Suddenly the warmth of a bulb matters more, a beautifully lit living room may carry more weight, and curb appeal includes what a house looks like when the porch lights are on. City Lights, in analyzing 4 years of Google Trends data, found that interest in home lighting is nearly 30% higher in fall than summer, with searches for “warm lighting” jumping almost 56%. It made me wonder: if the way we experience a home changes with the season, shouldn’t some of our staging decisions change with it?

And a small milestone behind how I found City Lights report, or how it found me. City Lights discovered my site and reached out with the research. Websites, much like real estate businesses, don’t become discoverable overnight, so after 18 months of steadily building my site, I’ll admit I was pretty thrilled to know it’s beginning to find its way beyond my network. And, you know I am particularly fond of new intel in areas I’ve never really thought about before!

Read the full report @ CityLightsSF

Photo credit: City Lights